Your Team

  • Charlie
    Owner & Managing Director

    Having started Cassette at just 19 years of age, Charlie is our teacher and our leader and his mission is to keep us healthy and happy. He solves all sorts of problems in all areas of Cassette and comes up with a million ideas in the shower every morning.

  • Jess
    Director & Partner

    From writing brand strategies through to Oprah-esque guidance during stressful times, Jess keeps the Cassette wheels well-oiled and in motion. Having joined Cassette over 5 years ago, Jess came with 8 years client side marketing experience and is passionate about the delivery of best in class marketing solutions for our clients.

  • Mick
    Creative Director

    In his role as Creative Director, Mick has been responsible for establishing and maintaining Cassette’s aesthetic vision for the past 10 years. Overseeing all creative outputs across four core disciplines in Property, Consumer & Retail, Travel & Tourism, and Health & Well-being, every project benefits from Mick’s signature style of clean, strategy led design.

  • Steve
    Print Director

    Architect by trade and fashion designer on the side, our large format manager Steve is a man of many talents. With modern design running through his veins, you might have once caught him entranced in Melbourne's latest industrial structure, while his latest collection made its way down the runway at L'Oreal Fashion Week.

  • Jess
    Communications Director

    An original member of Cassette’s #jesssquad, our Comms Chief is passionate about communicating clearly, simply and vibrantly, whether she’s preparing brand and PR strategies to help clients talk to consumers (something she’s been doing for 14 years), or chatting to the nice barista at the café across the road about one of her other passions, coffee.

  • Sarah
    Operations Director

    Ask Operations Director Sarah to describe her home life and automatically #Mumlyfe comes to mind, with two young boys (plus husband) keeping her on her toes! So it's no wonder she thrives coming into the Cassette office for a little bit of respite, where she also can explore her passion for organising everyone and everything in sight, nurturing new talent and enjoying the odd pinot at the end of a long week.

  • Elise
    Finance Director

    Elise has an extracurricular schedule to rival the best of them. She spends her nights learning Spanish, and her days either trying to eat every doughnut in Melbourne or having a hit of tennis – a past time she's been mastering for the past 18 years. It's a good thing for us she's able to juggle numbers as well as her calendar!

  • Bridget
    Group Account Director

    The travel bug has well and truly bitten Bridget at Cassette, having delighted in the sights and sounds of over 20 countries and counting. With a background covering journalism, PR and marketing there's not a product pitch or marketing brochure copy she can't craft, even while flipping through the latest issue of Vogue.

  • Andrew
    Print Account Director

    The best multi-tasker you'll ever meet - for a male. Also a brilliant photographer, Andy juggles the oversight of the print team, print key accounts, and everything in between like he's being doing it since birth.

  • Troy
    Design Director

    Troy has worked on strategy and design with major clients in the corporate sector for the past 10 years including work on boutique and large mixed-use developments both locally and internationally. Troy is passionate about travelling and photography having spent two years photographing the world. He’s almost filled up his passport but has a few pages left…

  • Merilla
    Strategy Director - Property PR

    If you can hear a booming excitable laugh or a cackle of laughter from out the front of Cassette, no doubt it's coming from our bubbly Property PR boss Merilla! A mum of two boys, Merilla brings an incredible passion for property and design, a strong knowledge of the industry and key players, excellent media contacts, and outstanding writing, pitching and negotiation skills that earn strong editorial coverage. 

  • Sally
    PR Account Director

    UK native Sally brings creative flair, global insights and a strong understanding of how to build strong and newsworthy narratives. She has called Australia home for over four years, during which time she has led the PR strategy and execution for a number of top corporate and consumer brands. Aside from her passion for communications, you can catch Sally soaking up the sun, enjoying Australian beaches and spending quality time with her husband and second loves, her dogs Peggy And Albert.

  • Christian
    Account Director

    Much like his native German auto counterparts, Christian appreciates the finest in quality and design. A helpful passion for this property guru who happily spends hours studying floorplans, following furniture trends, and sniffing out Melbourne’s best coffee.

  • Sarah
    Media Director

    Sarah is a travel and tourism specialist and a Kiwi whose accent has almost gone. Watch out as she's a skilled mind-reader but most of all, Sarah's the best team player going, even the All Blacks rate her highly.

  • Stephanie
    Account Director

    Country born and raised, Stephanie moved to Melbourne at the ripe age of 13 to follow her career in music. Little did she know the love of performing and interacting with people would take her away from music and into the Advertising Industry. Fast forward 7 years later and here we are! When not at work, you will find Stephanie spending all her time with family and friends and re watching 90’s rom-coms. 

  • Rachael
    Print Account Manager

    There’s almost nothing this Print Manager extraordinaire & super mum can’t do! Rach keeps herself occupied with everything from playing mum to baby Hugo, to exercising her creative flair in floristry or indulging her love of learning with the latest podcasts – which she’s regularly using to provide the team with a fact of the day!

  • Mia
    Studio Manager

    The Energiser bunny's got nothin' on her. Manages a hundred jobs in one day, and does. not. stop. Wears amazing heels the size of Rialto, which never ever slow her down.

  • Stephanie
    Print Account Manager

    She may be English but Steph is a true Aussie at heart. A beach lover and a fitness addict, Steph’s favourite pastime is exploring Melbourne’s healthy brunch scene…something she does without her two house trained mini lop bunnies who enjoy cuddles on her return.

  • Elisa
    Senior Account Manager

    Born in France, Elisa's lived in New Caledonia, studied Commerce in Sydney and worked in media prior to Cassette. Elisa now harnesses her experience to produce strategic and results-driven marketing campaigns for a wide range of property clients. Adding to her ying-and-yang vibes, Elisa is just as happy trekking in the outdoors, as she is satisfying her sweet tooth with a love of cooking in the comfort of home - red wine in hand of course.

  • Jess
    PR Senior Account Manager

    Jess M-C has a serious case of wanderlust. A country girl at heart, she calls Melbourne home, and has recently returned after two years in London. Jess brings her accumulated experience to the PR team, and we’re so glad to have her back home – oh except for during summer, when we’ll be dragging her back from weekends in Lorne with family and friends.

  • Nidhi
    Senior Account Manager

    Nidhi loves architecture and stalking interior design blogs. Nidhi’s background is in residential property, branding and campaign management. If she’s not busy exploring the Melbourne food and arts scene, Nidhi enjoys cooking and is working through a vegan cookbook.

  • Mietta
    PR Senior Account Manager

    While she may confuse us with her dislike of pancakes or donuts, there is no doubting Mietta's skills in the PR ring. A straight shooter who thrives on the adrenaline of red carpet media madness, you'll want her on side for your next big campaign, or whenever you need a tanning buddy at the beach. 

  • Sam
    Senior Designer

    Sam has close to 10 years of experience designing for agencies and studios. If he’s not busy designing amazing creative work, he’s happiest surfing having grown up on the peninsula. Sam’s a huge basketball player and fan and also co-hosts a podcast about nerdy card game Magic the Gathering and other video games. If you’re excited about spacey 60s-70s Progressive rock album covers and vinyls, Sam’s your man!

  • Rachael
    PR Senior Account Manager

    Rachael may be a part time adrenaline junkie but when it comes to hitting PR pitches, she never misses the target. Always flanked by her number one supporter, dachshund Gumboot. 

  • Anna
    Senior Designer

    Behind Anna’s wealth of creative design experience is her love for colour, movement and expression which flows throughout her work. Creative problem solving is Anna’s strength with over a decade of broad experience in both print and digital and is always eager to take on any project. If she’s not designing, Anna’s busy teaching swing dancing and obsessing over the music of Duke Ellington and Count Basie, fuelled by her love for jazz!

  • Adam
    Design/Print Production

    The studio/print team yo-yo while on the clock, after hours he is a dad of two. While spinning everything from Joy Division to Ice-T, Kubrick to Lynch, 80's road bikes to fixed gear. Adam is still convinced Miami Vice is the best TV series, and that one day he will be a New York Knick....Que Crockett's theme!

  • Crystal
    PR Account Manager

    Crystal may look sweet as pie, but this fast-talking, fast-walking New Yorker keeps us on our toes – literally, she’s a Muay Thai boxing expert! A Swedish national, this ‘global-citizen’ comes from the catwalks of NYFW to the sunny shores of Bondi Beach with a work ethic and love for PR that is second to none.

  • Gabby
    PR Account Manager

    Gabby was an intern so impressive that we created a new role for her, the minute she completed the internship with Cassette. She is a bright spark, a speed-demon and an incredible support to the PR team. She’s also handily an events specialist and loves a vino rosso, only at the end of the event of course.

  • Laura
    PR Account Manager

    PR gun Laura has a passion for travelling and the favourite places she’s visited are the Galápagos Islands and Nepal (Everest Base Camp). She lived in London and France before settling back into Melbourne life. In her spare time, you’ll find Laura attempting a run or spin class, broken up with by coffee crawling through the weekend.

  • Alice
    Production Assistant

    A self-confessed Tasmanian Honey Connoisseur from Hobart, the uber talented Alice is the newest addition to our Production Team. When she’s not perfecting the perfect finish for our print work, she’s an enthusiastic illustrator and uses a risograph to publish her own zines and comics on the weekend. And if you happen to catch a glimpse of her sock collection you’re sure to be impressed!

  • Nwe
    Account Manager

    Cool, calm and cultured is Nwe in a nut shell. The most well-travelled member of the team, Nwe has lived in five countries, speaks three languages and is currently trying her hand at French. By day you’ll find her finessing client work and by night practicing Vipassana meditation, yoga or recreating her mums Burmese home cooking.

  • Kim
    PR Account Executive

    Nature, yoga and a cat named Sushi are a few of Kim’s favourite things, but what we love the most is her recent career transformation from fashion brand management to PR go-getter. As they say, knowledge is power and Kim’s background puts her in good stead to work with some of Australia’s most reputable brands within the PR team’s consumer division.

  • Eliza
    Account Executive

    Country girl Eliza certainly likes to avoid stereotypes. Instead of farm girl, think Elle Woods – Eliza too adores her tiny Chihuahua, Harlow, whose preferred method of transport is her handbag. But we’re ok with it as she brings this same out-of-the-box thinking and wealth of experience from her Sales, Marketing and PR background to the Agency team.

  • Pip
    Account Executive

    A sucker for the ocean and a hot cup of tea, Pip believes perspective is everything. Passionate about positivity, travel, family and chocolate brownies, she brings forth a love of all things creative. With digital and creative experience within South Africa and Melbourne, Pip relishes a challenge (particularly if it involves a winter ocean dip).

  • Alana
    PR Account Coordinator

    Pocket rocket is the best way to describe PR Account Coordinator Alana. Small in stature but big in ambition, as an intern Alana impressed Comms Director Jess N so much she asked her to join the team full-time. When she’s not finessing media kits, you’ll find Alana enjoying summer strolls with her beloved dog Romeo in Sorrento.

  • Nat
    Accounts

    Nat is part of Cassette's finance department. She also does a marvellous job keeping Cassette well-fed, well-stocked, and most importantly - hygienic.

  • Alexandra
    Reception

    Coordinating 40 staff across three locations is no easy feat, but our much loved receptionist Alex does it with ease. No matter how tall the order or quick the turnaround, Alex delivers every time with that warm and sunny Queenslander smile. With that northern upbringing, it’s no wonder she loves to unwind in the great outdoors whenever she gets the chance.

top