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Melbourne Central Gift Card

Client

GPT. Melbourne Central

Environmental Credentials
  • 100% Recycled Paper
  • FSC Certified Pulp
  • Vegetable Inks
  • Australian Made
  • Carbon Neutral
Scope

CMYK Printing, Colour Management, Concept Development, Custom Print Solutions, Delivery and Distribution, Folding, Forme Cutting, Marketing Collateral, Offset Print, Packaging, Pantone Matching System, PMS Colours, Print Project Management, Printing, Project Coordination, Scoring, Screenprinting, Specialty Print, Specialty Stock, White Ink

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Overview

Cassette was approached to re-design the branding and identity for the Melbourne Central Gift Card Program. This project included the redesign and production of the Gift Card itself, the supporting packaging and promotional flyers as well as in-centre items.

The Gift Card packaging was a custom 4pp card, forme cut to shape, which housed three kinds of DL cards. A screen-printed bellyband and custom printed envelopes were also created to hold the package together.

 

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