BACK TO FOLIO

Holographic Fashion Show

Client

GPT. Melbourne Central

Environmental Credentials
  • FSC Certified
  • 30% Post Consumer Waste (Black Stock)
  • Australian Made
  • Carbon Neutral
Scope

CMYK Printing, Concept Development, Custom Print Solutions, Digital Printing, Duplex, Foiling, Folding, Gluing, Invitations, Marketing Collateral, Matt Laminating, Mounting, Offset Print, Print Project Management, Printing, Project Coordination, Scoring, Specialty Print, Specialty Stock

share our work
Overview

The GPT Group’s App Launch at Melbourne Central was a big event, which kicked off with a Holographic Fashion Show.  The launch required marketing materials and a strong identity that perfectly reflected the uniqueness of the event.

At the Holographic Fashion Show, guests were encouraged to download the Melbourne Central App, and were prompted to scan the QR Code for each outfit they saw on the runway to find out where to buy the pieces.  This encouraged immediate customer participation, and raised the bar on how runway shows could be done!

Cassette’s aim was to produce invites that were also on another level  – a duplex invitation, printed with holographic and white foils on 450gsm Jet Black card with a digital print mounted to the back. These invites were encased in custom holographic-foiled envelopes.

Along with the invitations, we also produced marketing collateral such as a concertina brochure, holographic wristbands, and in-centre signage.

YOU MIGHT ALSO LIKE
top