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Six Murphy Street

Client

Burtons

Environmental Credentials
  • 100% Recycled
  • FSC Certified
  • 100% Post Consumer Waste
  • Australian Made
  • Carbon Neutral
Scope

Banners, Binding, CMYK Printing, Colour Management, Computer Cut Decals, Concept Development, Folding, Hoardings, Installation, Large Format Printing, Marketing Collateral, Offset Print, Print Project Management, Printing, Project Coordination, Saddle Stitching, Scoring, Signage

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Overview

Burtons Real Estate and Metacorp engaged Cassette to develop the branding, advertising and marketing materials for Six Murphy Street, a boutique residential apartment development in a beautiful, tree-lined street in South Yarra.

This project required us to be involved in all aspects – from the brand development through to the concept and production of various marketing tools such as brochures, press advertising, outdoor and social media activity as well as agent-selling materials and a website. The agency was also involved in the lifestyle photography for the campaign, which captured the essence of the South Yarra suburb and locale.

Cassette also conceptually designed the display suite, which tied all the collateral together – it boasted a full street-facing hoarding and large format signage, wall-to-wall internal decals, and CCV decals.  We were elbow-deep in creating a sophisticated space, from all aspects of the design, print and installation.

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