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The Corner Development Launch

Client

GPT. Melbourne Central

Environmental Credentials
  • Australian Made
  • Carbon Neutral
Scope

Banners, CMYK Printing, Computer Cut Decals, Concept Development, Custom Print Solutions, Digital Printing, Hoardings, Installation, Laminating, Large Format Printing, Marketing Collateral, Matt Laminating, Print Project Management, Printing, Project Coordination, Signage

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Overview

Melbourne Central engaged us to deliver the fully-integrated, on and off-line campaign to launch The Corner, a new retail precinct within the Centre. Our scope included in-centre way finding, in centre signage, and development hoardings.

As part of the launch, we designed, printed and installed a 20 metre long banner in Knox Place, which was used to create a “virtual mall” with QR Codes directing shoppers and commuters to “get the look” at Melbourne Central.

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