Owner & Managing Director
Having started Cassette at just 19 years of age, Charlie is our teacher and our leader and his mission is to keep us healthy and happy. He solves all sorts of problems in all areas of Cassette and comes up with a million ideas in the shower every morning.
Director & Partner
From writing brand strategies through to Oprah-esque guidance during stressful times, Jess keeps the Cassette wheels well-oiled and in motion. Having joined Cassette over 5 years ago, Jess came with 8 years client side marketing experience and is passionate about the delivery of best in class marketing solutions for our clients.
In his role as Creative Director, Mick has been responsible for establishing and maintaining Cassette’s aesthetic vision for the past 10 years. Overseeing all creative outputs across four core disciplines in Property, Consumer & Retail, Travel & Tourism, and Health & Well-being, every project benefits from Mick’s signature style of clean, strategy led design.
Architect by trade and fashion designer on the side, our large format manager Steve is a man of many talents. With modern design running through his veins, you might have once caught him entranced in Melbourne's latest industrial structure, while his latest collection made its way down the runway at L'Oreal Fashion Week.
An original member of Cassette’s #jesssquad, our Comms Chief is passionate about communicating clearly, simply and vibrantly, whether she’s preparing brand and PR strategies to help clients talk to consumers (something she’s been doing for 14 years), or chatting to the nice barista at the café across the road about one of her other passions, coffee.
Ask Operations Director Sarah to describe her home life and automatically #Mumlyfe comes to mind, with two young boys (plus husband) keeping her on her toes! So it's no wonder she thrives coming into the Cassette office for a little bit of respite, where she also can explore her passion for organising everyone and everything in sight, nurturing new talent and enjoying the odd pinot at the end of a long week.
Elise has an extracurricular schedule to rival the best of them. She spends her nights learning Spanish, and her days either trying to eat every doughnut in Melbourne or having a hit of tennis – a past time she's been mastering for the past 18 years. It's a good thing for us she's able to juggle numbers as well as her calendar!
Group Account Director
The travel bug has well and truly bitten Bridget at Cassette, having delighted in the sights and sounds of over 20 countries and counting. With a background covering journalism, PR and marketing there's not a product pitch or marketing brochure copy she can't craft, even while flipping through the latest issue of Vogue.
Troy has worked on strategy and design with major clients in the corporate sector for the past 10 years including work on boutique and large mixed-use developments both locally and internationally. Troy is passionate about travelling and photography having spent two years photographing the world. He’s almost filled up his passport but has a few pages left…
Print Account Director
The best multi-tasker you'll ever meet - for a male. Also a brilliant photographer, Andy juggles the oversight of the print team, print key accounts, and everything in between like he's being doing it since birth.
Associate Creative Director
Much like his native German auto counterparts, Christian appreciates the finest in quality and design. A helpful passion for this property guru who happily spends hours studying floorplans, following furniture trends, and sniffing out Melbourne’s best coffee.
Strategy Director - Property PR
If you can hear a booming excitable laugh or a cackle of laughter from out the front of Cassette, no doubt it's coming from our bubbly Property PR boss Merilla! A mum of two boys, Merilla brings an incredible passion for property and design, a strong knowledge of the industry and key players, excellent media contacts, and outstanding writing, pitching and negotiation skills that earn strong editorial coverage.
Sarah is a travel and tourism specialist and a Kiwi whose accent has almost gone. Watch out as she's a skilled mind-reader but most of all, Sarah's the best team player going, even the All Blacks rate her highly.
Country born and raised, Stephanie moved to Melbourne at the ripe age of 13 to follow her career in music. Little did she know the love of performing and interacting with people would take her away from music and into the Advertising Industry. Fast forward 7 years later and here we are! When not at work, you will find Stephanie spending all her time with family and friends and re watching 90’s rom-coms.
Print Senior Account Manager
There’s almost nothing this Print Manager extraordinaire & super mum can’t do! Rach keeps herself occupied with everything from playing mum to baby Hugo, to exercising her creative flair in floristry or indulging her love of learning with the latest podcasts – which she’s regularly using to provide the team with a fact of the day!
Print Project Manager
Saskia recently joined Cassette as Project Manager within the Print Team. She has a Bachelor of Project Management and over 5 years experience in project managing large retail, commercial and corporate developments, new store fit outs and refurbishments. Saskia previously held positions at Landell Signs and Sign Express where her clients included Liquorland, Coles, Kmart, Priceline, Australia Post and Vic Roads. She is adept at working cross functionally within Cassette to deliver amazing integrated campaigns on a local and national scale. Her absolute focus and multi-tasking prowess is evident as she tirelessly delivers the best print solutions for her national clients that include Peter Alexander, Bendigo Bank and Hacer.
The Energiser bunny's got nothin' on her. Manages a hundred jobs in one day, and does. not. stop. Wears amazing heels the size of Rialto, which never ever slow her down.
Senior Account Manager
Born in France, Elisa's lived in New Caledonia, studied Commerce in Sydney and worked in media prior to Cassette. Elisa now harnesses her experience to produce strategic and results-driven marketing campaigns for a wide range of property clients. Adding to her ying-and-yang vibes, Elisa is just as happy trekking in the outdoors, as she is satisfying her sweet tooth with a love of cooking in the comfort of home - red wine in hand of course.
PR Account Director
While she may confuse us with her dislike of pancakes or donuts, there is no doubting Mietta's skills in the PR ring. A straight shooter who thrives on the adrenaline of red carpet media madness, you'll want her on side for your next big campaign, or whenever you need a tanning buddy at the beach.
Sam has close to 10 years of experience designing for agencies and studios. If he’s not busy designing amazing creative work, he’s happiest surfing having grown up on the peninsula. Sam’s a huge basketball player and fan and also co-hosts a podcast about nerdy card game Magic the Gathering and other video games. If you’re excited about spacey 60s-70s Progressive rock album covers and vinyls, Sam’s your man!
Chelcie borrows inspiration for her design practise from artist Maurizio Nannucci, living by the motto “always endeavour to find some interesting variation.” With every new brief, Chelcie looks for new ways to approach her projects and fresh interpretations of design trends, to provide her clients with bespoke creative solutions. Her skills are currently being applied to Boutique Homes and Lowe Living among other property accounts.
In his role as Content Producer, Andre strategically creates and produces short-form video productions for Cassette clients. He has extensive experience working in video production and cinematographer. Andre worked as a videographer at SIRAP with clients such as Kay & Burton and the Melbourne Symphony Orchestra. He was also a Video Producer, Director, Cinematographer and Editor at PLGRM, where his clients included Swiss, Red Bull and Nike. Andre is passionate about the moving image and produced and directed his own feature documentary.
A sucker for the ocean and a hot cup of tea, Pip believes perspective is everything. Passionate about positivity, travel, family and chocolate brownies, she brings forth a love of all things creative. With digital and creative experience within South Africa and Melbourne, Pip relishes a challenge (particularly if it involves a winter ocean dip).
PR Account Manager
Gabby was an intern so impressive that we created a new role for her, the minute she completed the internship with Cassette. She is a bright spark, a speed-demon and an incredible support to the PR team. She’s also handily an events specialist and loves a vino rosso, only at the end of the event of course.
Cassette’s newest team member, Madeleine, has strong PR and events experience gained in-house where she oversaw a range of events during two years at Crown Resorts and in another boutique PR agency, working across consumer, hospitality and tourism brands.
PR Account Manager
Nature, yoga and a cat named Sushi are a few of Kim’s favourite things, but what we love the most is her recent career transformation from fashion brand management to PR go-getter. As they say, knowledge is power and Kim’s background puts her in good stead to work with some of Australia’s most reputable brands within the PR team’s consumer division.
As an Account Executive in the Print team, Shannon is responsible for delivering a range of small format jobs. Having previously worked as a graphic designer and in administration roles, Shannon brings great insight and a unique perspective to client briefs and projects. During her time at Cassette, Shannon has worked on projects for renowned clients such as Forever New, Scanlan & Theodore and Thames & Hudson.
The studio/print team yo-yo while on the clock, after hours he is a dad of two. While spinning everything from Joy Division to Ice-T, Kubrick to Lynch, 80's road bikes to fixed gear. Adam is still convinced Miami Vice is the best TV series, and that one day he will be a New York Knick....Que Crockett's theme!
Dean recently joined the Cassette Print team and comes with a wealth of experience in print, design and production. Dean has worked across roles in design and production with a wide range of clients including Mecca Maxima, Cotton On, Boost Juice, Audi Centre, McDonalds and Warner brothers. Dean has previously worked as a Production Manager and Lead Designer with an extensive knowledge of pre press, digital, offset and large format printing.
Nat is part of Cassette's finance department. She also does a marvellous job keeping Cassette well-fed, well-stocked, and most importantly - hygienic.